The Perfumer’s Story by Azzi

If you look at a photograph from a fashion show and try and picture the overall setting, chances are you’ll think of the people and the clothes. Possibly the music and lighting; but what about the scent? Take Alexander McQueen’s iconic Spring/Summer 1999 show, where model Shalom Harlow stood on a rotating plate while being sprayed with paint by two robotic arms. Did you know the room was filled with a thousand jasmine scented candles? The warehouse on Lots Road where the show took place smelled so badly that Lee McQueen commissioned perfume designer Azzi Glasser to scent it. All the candles were apparently stolen by the fashion pack after the show, which tells you everything you need to know about how effective Glasser is at scent creation. Today she creates bespoke fragrances for the likes of Helena Bonham Carter and Johnny Depp, as well as for properties like André Balazs’s Chiltern Firehouse. In 2015 she also established her own brand, The Perfumer’s Story. Her newest creation, After Hours, has been made exclusively for Harrods: visit the Knightsbridge store to check it out.

After Hours by The Perfumer’s Story, Harrods, 87-135 Brompton Rd, Knightsbridge, London SW1X 7XL (020 8479 5100); @theperfumersstory

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