French fashion icon Jacqueline de Ribes is synonymous with Parisian couture, but there is one house she chose not to frequent. “I was always timid about going to Chanel,” she told The New Yorker in 2015. “I was afraid she wouldn’t agree to my meddling.” It was the de Ribes way to alter and tweak the designs of couturiers Christian Dior and Yves Saint Laurent to her own specification. Were she an avid Swiss watch collector, we think she’d rather enjoy the stylings of Bamford Watch Department, which customizes the finest Swiss timepieces to your own spec. Set up by George Bamford in 2004, the brand’s relationship with TAG Heuer will now follow in the footsteps of Zenith by going official. Head online to bamfordwatchdepartment.com or play designer in store, at Dover Street Market and Colette.