Why is it that so many great businesses grow out of a basement or garage? Like Google, Apple, Amazon and Disney, French publishing house Assouline came into being in the Paris basement of co-founders Prosper and Martine Assouline in 1994. Some 1,500 publications later, their “book-as-luxury-object” publishing model has changed the face of the industry, and in 2014 they opened Maison Assouline on Piccadilly. This is a retail experience like no other, with Swans Bar at its heart, serving everything from breakfast through to evening aperitifs. This autumn, they have launched a collection of cocktails inspired by their most popular new book titles. Created by head mixologist Stefano Fogu, there are drinks inspired by icons like Frida Kahlo (Tequila Siete Leguas Reposado, Cointreau, grenadine, fresh lime and Fever Tree ginger ale) and Pierre Cardin (Grey Goose vodka, St. Germain elderflower liqueur, fresh lime juice, topped up with Fever Tree tonic water) as well as others inspired by Venice, the Italian countryside, and Ibiza.