Amy Powney has become one of those fashion names you can’t avoid. She has the kind of back story journalists dream of—growing up in a caravan in Lancashire with no water and electricity, earning cash by working in a fish and chip shop for three years—which gets a lot of airing due to her brilliant work as creative director and CEO of Mother of Pearl, a role she has held since 2015. Powney joined the label as a design intern in 2006, and in her time in the top job she has steered it to a joint win in this year’s BFC/Vogue Designer Fashion Fund, as well as seeing her designs worn by Gwyneth Paltrow, Florence Welch, Lena Dunham and more. This season she has collaborated with stationers Papier, delving into Mother of Pearl’s archives and pulling out some of their most fun, whimsical prints for invitations, notecards, place names and notebooks. The Mother of Pearl mantra is “serious fashion, not taken too seriously”. If that’s a spirit you embrace, check out ranges such as “Pink Dreamer”,“Emerald Lobster” and “Bejewelled Bird”.