While beauty and skincare lines might arrive on our shelves via the boardroom, the making of them often starts in someone’s kitchen. Growing up in Czechoslovakia, Eve Lom spent her childhood collecting herbs for her grandmother (whom she once referred to as a “witch doctor”) to use in her treatments. Fleeing her home after the Russian invasion in 1968, Lom ended up in Paris, where she married actor Herbert Lom and later relocated to Hollywood. There, she trained as a facialist, bringing her grandmother’s knowledge to life and gaining a devoted celebrity following. Debuting her own line in 1987, her cleansing balm has become one of the most iconic beauty products of the last few decades, and this month, for the brand’s 30th anniversary, they have released their first twist on the cult classic. While the original comes in a hefty pot, the 2.0 edition is a gel balm cleanser dispensed with a handy pump. Packed with shea butter and grapeseed oil, the idea is that you don’t walk away from the sink with that tight and dry feeling. Instead, your skin is soft, bright and deeply moisturized.