Cubitts Jermyn Street

For Tom Broughton, founder of Cubitts Eyewear, marrying technology and tradition is a form of best practice. Since 2012, when he started work designing spectacles and sunglasses around his kitchen table in Cubitt Street in Camden, Broughton has established a firm place in an industry worth more than £3 billion in Britain alone. With designs that feel both nostalgic and modern, he uses the best of computer-controlled milling and facial scanning to create immaculate function and fit. This month Cubitts opens in Jermyn Street, cementing the brand’s status as an incoming master of British craftsmanship. As well as offering eye tests and their core collection of frames, Jermyn Street will also be the main outlet for the optician’s bespoke range, where buyers can order made-to-measure specs. Also on offer is a special St James Collection, featuring 16 reinterpretations of classic eyewear shapes, as well as the brand’s new 18-carat rolled gold frames produced with Algha Works in Hackney Wick, the world’s oldest spectacle factory.

Cubitts, 68 Jermyn Street, London SW1Y 6NY (0207 930 0100); @cubitts

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