It’s 2017, and simply buying, then drinking champagne and spirits is so passé. No, the way to experience rare vintages now is literally that—to “experience” them. With this in mind, Moët Hennessy has launched Clos19, an online lifestyle retail brand that will provide clients with a guiding hand through “the art of hosting”. What this means in practice is that specialists will offer over-the-phone advice on anything from hosting a dinner party for 12 to a wedding party with 150 guests, from food pairings to cocktail recipes, spanning multiple brands from the LVMH portfolio including Dom Pérignon, Château d’Yquem, Hennessy, and other vintage wines and spirits. Trips, experiences and events such as tastings will also be on offer, alongside an editorial platform, Journal19, which will offer tailor-made content covering a broad range of lifestyle topics—so anyone interested in the best places to go out, which bottle size is right to use in which situation, or simply how to make the world’s best Martini will be catered for.